Hum Next.js par marketing sites aur web applications banate hain, un ke peeche headless CMS aur pehla safha launch hone se pehle juri hui analytics. Aham baat technology nahi — balke yeh ke launch par teen baatein durust hon aur do saal baad bhi durust rahein: safhaat darmiyane darje ke phone par do second se kam mein load hon, ghair engineers deploy ke baghair shaya kar sakein, aur har conversion usi safhe se mansoob ho jis ne use paida kiya.
Raftaar aik khoobi hai, marhala nahi
Aakhir mein jora gaya performance ka kaam agli sehmahi ke feature kaam se nahi bachta. Hum pehle commit se CI mein performance budget nafiz karte hain, taake jo tabdeeli Largest Contentful Paint ko had se aage le jaye wo build fail kare, khamoshi se launch na ho. Isi liye hamari di hui sites aik saal baad bhi sabz rehti hain.
- Bunyadi taur par server rendered, taake pehla paint JavaScript ka intezar na kare
- Tasaweer, fonts aur third party scripts ka alag alag budget
- Core Web Vitals asal traffic par maape jate hain, sirf lab mein nahi
- Performance mein kami CI fail karti hai, bilkul toote hue test ki tarah
Un ke liye banaya gaya jo ise edit karenge
Jis site ko koi update na kar sake wo zawal pazeer hoti hai. Content model aap ki team ke asal likhne ke andaz ke gird banaye jate hain — dobara istemal hone wale blocks, maqool hudood, aise preview jo production se mutabiqat rakhein — taake campaign page aik dopeher mein bane, poore sprint mein nahi.
Technical SEO shamil hai, izafi nahi
Rendering ki hikmat-e-amali, canonical handling, structured data, kaseer khitta sites ke liye hreflang, aur aisa XML sitemap jo haqeeqat ki akkasi kare. Yeh architectural faisle hain, isi liye in ka taalluq build se hai, baad ki report se nahi.