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Process

A process built for shipping

Four phases, each with a defined output you can hold us to. No phase ends on a status deck — every one ends with something real.

  1. Discover

    Typical duration: 1–2 weeks

    We start by removing uncertainty, not by writing code. A short, focused sprint of interviews and technical review tells us what actually matters to your users and where the real risk sits. Most projects change shape here — that is the cheapest place for it to happen.

    What you get

    • Stakeholder and user interviews
    • Technical and competitive review
    • Prioritised scope
    • Firm estimate and timeline
  2. Design

    Typical duration: 2–4 weeks

    We design the real thing, not a picture of it. Flows and wireframes settle the structure, then a clickable prototype gets in front of real users before a single production component is written. Accessibility is designed in here, not retrofitted later.

    What you get

    • User flows and wireframes
    • Clickable prototype
    • Usability testing
    • Design system foundations
  3. Build

    Typical duration: 6–12 weeks

    Production engineering with a working demo every single week. Clean architecture, tests where they earn their keep, and analytics wired in from the first deploy so you are never guessing about behaviour. You see progress in a browser, not a burndown chart.

    What you get

    • Production application
    • Weekly working demos
    • Core Web Vitals in the green
    • Analytics and event tracking
  4. Grow

    Typical duration: Ongoing

    Launch is the midpoint, not the finish line. We measure what real users do, run experiments against the metrics you care about, and compound the channels you own. Reporting connects spend to pipeline, so you can defend the budget.

    What you get

    • Technical SEO and content systems
    • Conversion experiments
    • Lifecycle and CRM flows
    • Monthly reporting tied to pipeline

Let's build something worth shipping

Tell us what you are working on. We will come back with a clear plan, scope, and estimate — usually within two working days.

Book a discovery call